Test Market

Test Market
A geographic location selected for the introduction of a new product, new advertising campaign, or both. The use of a test market allows advertisers or manufacturers to evaluate the product performance on a small scale, and to assess the marketing plan for the product before a broader rollout.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.