A call center is a facility equipped to handle a large volume of telephone calls, mainly for taking orders, serving customers, or for selling products through telemarketing. Call centers can be primarily inbound or outbound, depending on their function.
Cold calling is a sales strategy where a sales representative reaches out to potential customers who have not previously expressed interest in the product or service being sold. This method includes making unsolicited calls or visits to potential customers.
Direct marketing involves selling products or services via promotions delivered individually to prospective customers, enabling measurable responses through various promotion media.
Fund raising involves efforts to solicit contributions from individuals or organizations for nonprofit entities with educational, medical, religious, political, charitable, or other stated purposes.
Retailing done without conventional store-based locations. Nonstore retailing includes services such as internet retailing, vending machines, direct-to-home selling, telemarketing, catalog sales, mail order, and television marketing programs.
Telemarketing refers to the use of the telephone as an interactive medium for promotional purposes. It encompasses both outbound calls, where the telemarketer initiates contact with potential customers, and inbound calls, where customers call to place orders, inquire about products or services, or voice complaints. Telemarketing is also known as teleselling and serves as a response vehicle to support print, broadcast, catalog, and direct-mail promotions.
Teleselling, a subset of telemarketing, involves the use of telephone communication to sell products or services directly to potential customers.
