Individuals born during the post-World War II years represent a sizable and influential portion of the consuming public, significantly affecting economic trends.
A customer profile is a detailed description of a specific customer group or type, typically based on various demographic, psychographic, and/or geographic characteristics. It is used by businesses to understand and target their audience more effectively.
A comprehensive analysis of market profile, encompassing the demographic characteristics of potential buyers for a product or product line.
A marketing strategy is a comprehensive plan designed to promote products or services to target customers effectively, increasing brand awareness, sales, and customer loyalty.
A nondirected marketing approach designed to appeal to all possible users of a product.
The structured sequence of stages involved in bringing a new product or service concept to market, encompassing market analysis, targeting, development, distribution, and feedback analysis.
A marketing strategy in which a company divides its broad target market into subsets of consumers who have common needs, and then designs and implements strategies to target them.
The specific group of consumers at which a company aims its products and services, generally defined by demographic and psychographic characteristics such as age, sex, education, income, and buying habits.
