A differentiation strategy is a marketing technique used by manufacturers and businesses to establish a strong identity in a specific market. This involves positioning a brand in a unique way that distinguishes it from its competitors.
A market segment is one of two or more subgroups within a target market. Different marketing mix strategies can be developed to reach each of the target market segments.
A marketing strategy in which a company divides its broad target market into subsets of consumers who have common needs, and then designs and implements strategies to target them.
