Bundling is a marketing strategy that combines multiple products or services into a single package offered at a more competitive price.
Cross merchandising refers to the practice of displaying items from different product categories together in order to drive additional sales and enhance the overall shopping experience.
Leader pricing is a strategic reduction in the price of a high-demand product to attract customers to a retail store or to stimulate a direct-mail purchase, potentially inspiring additional full-price purchases. Also known as loss leader pricing.
Continuing a sales presentation after the customer has agreed to buy, risking the potential to lose the sale.
Trade loading, also known as channel stuffing, is a practice where manufacturers or suppliers induce more products into the distribution channel than the end customer demand, often through aggressive sales tactics, to inflate short-term sales and revenue figures.
