A bargain basement is a retail location within a main store, typically situated in the basement, where discounted merchandise is sold. Originally, the purpose was to move unsold merchandise, but the term has been adopted by retailers exclusively dealing in discounted goods.
Puffing refers to the practice of overstating the qualities or characteristics of a property, often utilized by salespersons to enhance a property's attractiveness. While puffing is commonplace in advertising, it can sometimes lead to legal issues if deemed misrepresentation.
Sales Area Marketing, Inc. (SAMI) is a specialized entity focused on region-specific marketing efforts aimed at boosting sales through targeted promotional strategies and customer engagement techniques. Their approach is rooted in understanding local market dynamics to craft campaigns that resonate with geographically distinct consumer bases.
Specialty selling refers to the direct retailing of items or services that are not commonly found in standard retail stores. Typical examples include encyclopedias, life insurance, and various niche products.
A soft-offer technique that allows a first-time buyer to examine, use, or test a product for a short period of time before deciding to purchase or return it; also called free trial offer, free examination offer.
