The American Marketing Association (AMA) is a national professional society comprised of marketing and marketing research executives, sales and promotion managers, advertising specialists, and marketing teachers. Based in Chicago, the AMA provides a wealth of resources including publications like Marketing News, the Journal of Marketing, and the Journal of Marketing Research.
An individual responsible for directing the merchandise sales effort for a manufacturer, retailer, wholesaler, distributor, dealer, or advertising agency.
A point-of-sale (POS) system is a combination of hardware and software that allows retail businesses to conduct and manage sales transactions effectively, often replacing traditional cash registers.
Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.