The Brand Potential Index (BPI) quantifies the relationship between a brand's Market Development Index (MDI) and Brand Development Index (BDI) within a specific market area. It is a key metric for predicting future sales and planning advertising budgets.
Unintended or unplanned investment refers to a buildup in inventory when sales are less than anticipated. This situation forces a company to invest in the excess inventory until sales catch up, during which production may be reduced or halted.
