The Brand Development Index (BDI) measures the sales performance of a brand within a specific market area compared to its average sales performance across all markets. It highlights the relative strength and potential of a brand in a specific geographic area.
Capture rate refers to the portion of total sales in a market that are achieved by a specific entity or project. This concept is commonly used in real estate, retail, and other industries to determine market performance and analyze competitive advantage.
The margin of safety ratio is a financial metric used to measure the amount by which sales can drop before a business reaches its break-even point. It is expressed as a percentage of current sales.
The Market Development Index (MDI) measures the relationship between potential and actual customers of a brand within a specific market (geographical area) compared to this relationship on a national scale, aiding in understanding market penetration and identifying growth opportunities.
Sales volume refers to the number of units sold of each product. It is a key metric in evaluating the performance of a company’s products and its overall market position.
Selling Price Variance is a financial metric that measures the difference between the actual selling price of a product and its budgeted or standard selling price, multiplied by the actual number of units sold.
Share of market refers to the percentage of sales a company or product holds within a specific market relative to its competitors. It's a key indicator of competitive positioning and business performance.
The price paid per unit of item purchased or charged per unit of product sold, representing the cost associated with a single unit of a product or service.
