Leader pricing is a strategic reduction in the price of a high-demand product to attract customers to a retail store or to stimulate a direct-mail purchase, potentially inspiring additional full-price purchases. Also known as loss leader pricing.
A retail display allowance entails a reduction in the amount due from a retailer to a manufacturer in exchange for granting more prominent display space to the manufacturer's products in the retailer's store or on shelf.
Sweepstakes are a popular type of sales promotion where lavish prizes are offered to entrants who have only to submit entries with their name and address by return mail or at a location determined by the sweepstakes sponsor, usually in a retail outlet where the sponsor's products are sold.
Trade advertising encompasses efforts aimed at wholesalers or retailers to encourage them to purchase products for resale to their customers.
