Retail Advertising

  • 2 Posts
  • 1 Sections
  • 1 Types
Definitions
Primary Market Area (PMA)
Primary Market Area Advertising Sales Distribution Newspaper Coverage Marketing Strategy Retail Advertising Demographic Targeting
In advertising and business, the 'Primary Market Area' refers to the major area of editorial and advertising coverage for publications or the main sales and distribution area for a product or service.
Read more about Primary Market Area (PMA).
Definitions
Special Purchase
Special Purchase Retail Advertising Federal Controls Customer Perceptions Marketing Tactics Sales Promotions Consumer Behavior
An expression frequently used by retailers to comply with federal regulations when advertising special sales, often highlighting strikingly low prices to encourage customer perception of value.
Read more about Special Purchase.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.