Research Methods

Convenience Sampling
Convenience sampling is a non-probability sampling method where the sample is taken from a group that is easy to access or contact.
Random Sample
A random sample is a subset of individuals selected from a larger population in such a way that every individual has an equal and independent chance of being chosen.
Secondary Data
Secondary data refers to information collected for a purpose other than the current research objective. This data is typically gathered by other entities such as government agencies, market research firms, or academic institutions.
Structured Interview
A structured interview is a systematic method where the interviewer strictly controls the conversation topics and uses a defined question and response format. This approach aims to ensure consistency and comparability of findings across different interviews.

Accounting Terms Lexicon

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