Direct response advertising is a type of advertising where the consumer's interaction with the product is primarily through the ad itself, typically resulting in an immediate response such as a phone call or returned coupon. This form of advertising aims to eliminate intermediaries in the purchasing process.
Run of Schedule (ROS) refers to advertising time that is allocated wherever in the broadcast schedule the radio or television station sees fit, usually at a lower cost compared to fixed or peak time slots.
A broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule provides an advertiser with a wider audience for the advertising dollar than sponsoring a single program would achieve.
A special reduced rate offered for the purchase of multiple radio or television time slots to be broadcast at intervals within a specified period of time, typically within a day.
