Paid message communicated through various media by industry, business firms, nonprofit organizations, or individuals to influence purchasing behavior and/or thought patterns of the audience.
A prize broker arranges the exchange of an advertiser's merchandise for free broadcast time or publicity plugs on radio or television shows, often called a barter broker.
A promotion mix is a blend of various promotional methods aimed at achieving marketing objectives, including advertising, personal selling, publicity, and sales promotion.
A form of communication primarily aimed at image building, dealing with issues rather than specific products or services. Public relations utilizes unpaid publicity across various media, often positioned as news or items of public interest.
