A corporate campaign is a program of coordinated advertisements aimed at improving a business's corporate image rather than specifically promoting the company's products or services.
Management methods used to limit the extent of losses when they do happen. Practicing strict legal compliance with all environmental laws and safety procedures as well as maintaining good public relations is extremely important in managing loss reduction when unfortunate situations develop.
A news release, also known as a press release, is a brief written statement or video released to the mass media to announce new products, changes in management, sales and earnings information, and other items of interest.
A press kit, also known as a media kit, is a collection of promotional materials a company produces to provide information about itself to members of the press or media.
Press Relations involves the strategic management of communication between an organization and the public through the media. This process includes interactions with reporters, editors, and media administrators.
A form of communication primarily aimed at image building, dealing with issues rather than specific products or services. Public relations utilizes unpaid publicity across various media, often positioned as news or items of public interest.
Items of expenditure incurred in carrying out the publicity function in an organization. Publicity costs might include the publicity manager's salary, advertising costs, promotions, and point-of-sale material.
Aggressive promoting of a particular item by a corporate spokesperson, public relations firm, broker, or analyst. Touting a stock is unethical if it misleads investors.
