The Expectations Gap, often referred to as the audit expectations gap, highlights the divergence between what the public perceives auditors are responsible for and what auditors actually are responsible for within the scope of their engagements.
Institutional advertising is a form of image advertising intended to change the public perception of a company in various dimensions such as environmental issues, health, product safety, or other public matters. It aims to create a positive public awareness of a company and distinguish it from competitors.
