A flyer or small book used to advertise or describe a product for sale or service available.
Marketing costs are the expenses incurred by an organization in carrying out its marketing activities, including sales promotion costs, salespersons' salaries, advertising, and point-of-sale promotional materials, such as display stands.
Television support refers to the use of television advertising broadcasts as a complementary component of a larger multimedia marketing campaign. This strategy is often employed to direct the audience to additional, more detailed information presented in another medium, such as a newspaper insert.
