Brand equity refers to the value premium that a company generates from a product with a recognizable name compared to a generic equivalent. It underscores the intangible aspects that influence consumer perception and allow businesses to charge higher prices, thereby enhancing profit margins.
Entrepreneurial profit refers to the compensation for the expertise and successful effort of a skilled businessperson, encompassing the portion of profit exceeding the normal profit for typically competent management.
A market maker is a dealer in securities introducing liquidity to the market by buying and selling as a principal and setting prices for transactions.
