A manufacturer's representative, also known as a manufacturer's rep, is a salesperson or sales agent who works on behalf of the company that produces a product. These representatives are responsible for promoting, selling, and servicing the products manufactured by their company or an assortment of related companies.
A marketing plan outlines a company's strategic marketing efforts to promote its products or services. It serves as a comprehensive blueprint for marketing activities over a specified period.
A nondirected marketing approach designed to appeal to all possible users of a product.
Payola refers to the secret or private payment made to individuals or organizations in exchange for the promotion of a product or service. The term originated in the 1950s within the record industry.
Product advertising is targeted specifically at promoting individual products or services, highlighting their features, benefits, and performance to attract customers and drive sales.
Reminder advertising is a type of advertising intended to keep a product or service's availability in the forefront of the minds of existing customers. This form of advertising aims to maintain brand awareness and customer loyalty rather than generating immediate sales.
A small quantity of a product offered at no charge (or a low promotional price) to induce the customer to try the product, often used in product promotion.
