The term 'mix' is versatile and applicable across different industries such as broadcasting, retailing, and marketing. Its core meaning involves the combination or blending of various elements to create a cohesive and functional whole.
The assortment of merchandise made or held for sale by a business; a crucial element of marketing strategy.
A target market is a specific group of consumers at which a company aims its products and services. This group is identified based on various attributes and preferences that align with the company's offerings, forming a crucial aspect of marketing strategy.
