The Four Ps of Marketing represent the essential components of a successful marketing strategy: Product, Price, Place, and Promotion. Developed by E. Jerome McCarthy, these elements help businesses address choices about what products or services to produce, pricing strategies, distribution channels, and promotional tactics.
The Marketing Mix is a cornerstone concept in marketing that involves the strategic combination of four key elements—Product, Price, Place, and Promotion—to effectively meet the needs and preferences of a target market.
An item, sub-assembly, part, or cost unit manufactured or sold by an organization.
