Price Sensitivity

Bargain Hunter
A bargain hunter can either be a consumer highly sensitive to prices or an investor seeking undervalued stocks with the hope for price appreciation.
Direct Sales
Direct sales involve sources of magazine or other periodical subscriptions sold directly by the publisher without intermediaries, such as subscription agents. These are also known as direct-to-publisher sales.
Elastic Demand (Supply)
Elastic demand (supply) refers to the sensitivity of the quantity demanded (supplied) of a good or service to changes in its price. It is a measure of how consumer or producer behavior changes with price fluctuations.
Inelasticity
Inelasticity refers to the characteristic of a good or service for which the quantity demanded or supplied is relatively unaffected by changes in price.

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