Direct sales involve sources of magazine or other periodical subscriptions sold directly by the publisher without intermediaries, such as subscription agents. These are also known as direct-to-publisher sales.
Elastic demand (supply) refers to the sensitivity of the quantity demanded (supplied) of a good or service to changes in its price. It is a measure of how consumer or producer behavior changes with price fluctuations.
Inelasticity refers to the characteristic of a good or service for which the quantity demanded or supplied is relatively unaffected by changes in price.
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