Direct mail is a form of advertising in which physical promotional materials are sent directly to the recipients via postal mail. It is the third-largest advertising medium following newspapers and television. This method allows businesses to target specific segments of the population effectively, leveraging addresses and other niche data to tailor campaigns. Direct mail can take various forms, including postcards, catalogs, brochures, and letters.
Tracing mail refers to the process of tracking the journey and delivery status of a sent email or postal mail. This is a critical feature for ensuring communication reliability and accountability.
