Population statistics in regard to socioeconomic factors such as age, income, sex, occupation, education, family size, and the like. Advertisers often define their target market in terms of demographics; thus, demographics are a very important aspect of media planning in matching the media with the market. Each demographic category is broken down according to its characteristics.
A Core-Based Statistical Area associated with at least one urban cluster having a population of at least 10,000 but less than 50,000 inhabitants. It includes the central county or counties containing the core, plus adjacent outlying counties highly integrated economically and socially.
A mortality table, also known as a life table or actuarial table, is a statistical chart used to represent the probability of death of individuals in various age groups within a given population. It shows the rate of death at each age in terms of the number of deaths per thousand people.
