Paid message communicated through various media by industry, business firms, nonprofit organizations, or individuals to influence purchasing behavior and/or thought patterns of the audience.
Jawboning is a persuasive technique where high-ranking officials attempt to influence or pressure others to behave in a desired manner by virtue of their position and authority.
Persuasion is the act of inducing attitude changes and influencing a target market to action, by appealing to reason or emotion. It is a primary objective of modern advertising aimed at creating effective advertisements using various persuasive elements.
