The structured sequence of stages involved in bringing a new product or service concept to market, encompassing market analysis, targeting, development, distribution, and feedback analysis.
Product Research and Development (PR&D) involves activities performed by a team of professionals working to transform a product idea into a technically sound and promotable product. This process, also referred to as Research & Development (R&D), is essential for innovation and maintaining competitive advantage in the market.
Test marketing is a form of marketing that occurs during the product-testing step of the overall product development process, where selected areas are chosen for the actual introduction of the product. Sales and consumer reactions are monitored for an overall evaluation.
