Merchandising Allowance

Promotional Allowance
A promotional allowance is a financial incentive provided by manufacturers to retailers or wholesalers, aimed at boosting the sales of the manufacturer's products through various promotional activities.
Retail Display Allowance
A retail display allowance entails a reduction in the amount due from a retailer to a manufacturer in exchange for granting more prominent display space to the manufacturer's products in the retailer's store or on shelf.

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