Media Plan

Media Plan
A Media Plan is a crucial element in an advertising strategy. It specifies the media to be used, outlining media objectives and strategies within a designated timeframe and budget.
Quota
A quota is a predetermined goal or target set within various programs such as sales and media plans. It serves to measure performance and achieve specific objectives.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.