Continuity in marketing refers to the existence of a similar theme throughout an advertising or marketing campaign. It also pertains to the length of uninterrupted media schedules, ensuring consistent and cohesive messaging over time.
A rate paid by an advertiser who uses less space than is necessary to qualify for a discount. The one-time rate, therefore, is a full-cost advertising rate without any discounts.
Run of Schedule (ROS) refers to advertising time that is allocated wherever in the broadcast schedule the radio or television station sees fit, usually at a lower cost compared to fixed or peak time slots.
A special reduced rate offered for the purchase of multiple radio or television time slots to be broadcast at intervals within a specified period of time, typically within a day.
