Push money (PM), also known as promotional money or prize money, refers to additional compensation given by a manufacturer to retail salespeople to incentivize the selling of its products.
A prospective buyer who has the requisite financial resources, motivation, and authority to make a purchase of a given product or service.
Reach refers to the total number of audience members who are exposed to a specific message at least once within a particular time frame. It is a crucial metric in advertising and marketing to understand the potential impact of a campaign.
Reminder advertising is a type of advertising intended to keep a product or service's availability in the forefront of the minds of existing customers. This form of advertising aims to maintain brand awareness and customer loyalty rather than generating immediate sales.
Research can refer to both the scientific method of systematically gathering, recording, and analyzing data, as well as the department within a company dedicated to conducting such investigations.
The retail rate is a media advertising rate offered to local retailers for the purpose of promoting their goods and services through various media channels.
Reverse channels in marketing refer to a channel of distribution where products are moved from the consumer back to the producer. This often includes activities like recycling and product recalls.
Run of Paper (ROP) advertising refers to newspaper advertisements whose placement is determined solely at the discretion of the publisher, usually at a lower rate compared to specifically placed ads.
Run of Schedule (ROS) refers to advertising time that is allocated wherever in the broadcast schedule the radio or television station sees fit, usually at a lower cost compared to fixed or peak time slots.
A sale represents an exchange of goods or services for money. The concept and details of a sale vary across fields such as finance, law, marketing, and securities trading.
Sales literature is written material designed to help sell a product or service. It includes brochures, catalogs, flyers, and other written content used in marketing to inform and persuade potential customers.
A sales office is a manufacturer-owned office that usually has no inventory and is primarily intended to increase customer sales.
Sales promotion encompasses activities, materials, devices, and techniques used to supplement advertising and marketing efforts, coordinating them with personal selling activities to boost product or service sales.
A salesperson is an individual whose primary responsibility is selling products, services, or investments. Salespersons in various industries, such as real estate, insurance, and securities, are often required to hold licenses.
A sample buyer is an individual who purchases or obtains a product sample, often at a special introductory rate or for free, to evaluate its quality or efficacy before committing to a full-sized purchase.
A marketing strategy in which a company divides its broad target market into subsets of consumers who have common needs, and then designs and implements strategies to target them.
A comprehensive overview of what a 'shopper' signifies, both as a potential customer and as locally distributed newspapers that focus on advertising local businesses and offers.
An individual who speaks on behalf of a product or service and whose name becomes associated with the product or service. A spokesperson may be a celebrity or someone who begins as an unknown and gains celebrity status through association with the product.
The Standard Advertising Register encompasses two key directories, the Standard Directory of Advertising Agencies and the Standard Directory of Advertisers, which serve as vital resources for the advertising industry, commonly known in the trade as the Red Books due to their red covers.
Sweepstakes are a popular type of sales promotion where lavish prizes are offered to entrants who have only to submit entries with their name and address by return mail or at a location determined by the sweepstakes sponsor, usually in a retail outlet where the sponsor's products are sold.
The specific group of consumers at which a company aims its products and services, generally defined by demographic and psychographic characteristics such as age, sex, education, income, and buying habits.
A testimonial is a statement of worth or value provided by a respected source. They are often utilized to certify and endorse the value of a particular product or service in its advertising. Testimonials play a significant role in adding credibility and building trust with potential customers.
Understanding how making a product available at a convenient time enhances its marketability.
A trade area, also known as a market area, is the geographic region from which a business draws its customers. Understanding trade areas helps businesses determine the potential demand for their products or services and informs decisions on location and marketing strategies.
Trade promotion refers to marketing efforts directed at retailers, distributors, or wholesalers to boost product sales and increase distribution. These promotions often involve special pricing, display allowances, or additional marketing support.
A small quantity of a product offered at no charge (or a low promotional price) to induce the customer to try the product, often used in product promotion.
Goods or services sold at the full established price without allowances or discounts.
The value chain is a series of processes involved in the production, distribution, and marketing of a good or service, each adding value for the consumer.
A widget is a symbolic gadget used to represent a hypothetical product, typically in scenarios where a generic example is required to illustrate a manufacturing, business, or marketing concept. Widgets serve as versatile placeholders in theoretical models, classroom examples, and business simulations.
