Couponing is an advertising method where vouchers are distributed to consumers allowing discounts on merchandise or service purchased within a stated period of time. Couponing provides an incentive for increasing sales.
Market research involves exploring the size, characteristics, and potential of a market to identify consumer needs and preferences, usually before developing a new product or service.
A market test is the exposure of goods or services to a small sample of the entire market to test various marketing strategies. This helps in evaluating the potential demand for a product before a full-scale launch.
Specialty advertising utilizes advertising novelties such as buttons, bumper stickers, and balloons with writing as mediums to convey promotional messages. This form of advertising aims to create a lasting impression through tangible items.
A tactic is a short-term method or plan employed to achieve a specific objective or resolve a particular problem, often within a larger strategic framework.
In the context of commerce, a trial buyer is an individual or entity who participates in a trial offer, allowing them to test a product or service before fully committing to a purchase. This strategy is often used to attract potential customers by lowering their initial investment risk.
