The American Marketing Association (AMA) is a national professional society comprised of marketing and marketing research executives, sales and promotion managers, advertising specialists, and marketing teachers. Based in Chicago, the AMA provides a wealth of resources including publications like Marketing News, the Journal of Marketing, and the Journal of Marketing Research.
A research technique conducted in person in the field by a trained interviewer to understand consumer motivations in the purchase decision process.
An incentive fee refers to a payment or fee given as a motivation to encourage participation, often in situations such as becoming part of a test-marketing audience group. This term is extensively used in various fields including finance, marketing, and business management.
A market test is the exposure of goods or services to a small sample of the entire market to test various marketing strategies. This helps in evaluating the potential demand for a product before a full-scale launch.
A Marketing Information System (MIS) is a structured approach that facilitates the systematic collection, analysis, and distribution of marketing data. This system enables marketing managers to make informed decisions.
Marketing research involves the systematic gathering, recording, and analyzing of data related to the movement of goods and services from producer to consumer. It covers market analysis, product research, and consumer research.
Sampling is a fundamental aspect of fields like marketing research and sales promotion, facilitating the study and testing of small groups to draw conclusions or stimulate usage in larger populations cost-effectively.
A survey is a methodologically structured process by which information is collected from a group of respondents to understand public attitudes, preferences, behaviors, or characteristics. Surveys are widely used in various fields such as marketing, political science, sociology, and public health.
