ACSOI, a non-standard accounting metric in the USA, treats marketing and customer acquisition costs as capital expenditures rather than operating expenses, which can inflate a company's net profit in the current accounting period.
A marketing strategy where the same brand name is given to a number of products to encourage recognition, ease the introduction of new products, increase market acceptance, and lower marketing costs.
Marketing costs are the expenses incurred by an organization in carrying out its marketing activities, including sales promotion costs, salespersons' salaries, advertising, and point-of-sale promotional materials, such as display stands.
