Database marketing refers to a marketing strategy that relies on the collection, analysis, and usage of customer data to devise targeted marketing campaigns. Utilizing detailed information from various consumer interactions, this method ensures messages are relevant and personalized but can be costly due to extensive data collection and analysis.
Tracking refers to the process of monitoring and recording the progress or performance of various activities, objects, or data points over time. This can be applied in numerous fields such as logistics, financial performance, project management, marketing campaigns, and online user behavior.
