The Brand Potential Index (BPI) quantifies the relationship between a brand's Market Development Index (MDI) and Brand Development Index (BDI) within a specific market area. It is a key metric for predicting future sales and planning advertising budgets.
Cluster Analysis is a method of statistical analysis that involves grouping individuals or objects by common characteristics of interest to the researcher. This technique is extensively used in various fields like marketing, finance, and sociology to identify patterns or behaviors among different groups for targeted actions.
Response projection is a forecasting method used in marketing to estimate the total expected responses to a promotion, based on the number of responses received so far or previous experiences with similar promotions or product lists.
