Market Share

Abuse of a Dominant Position
Abuse of a dominant position refers to anticompetitive practices by large corporations that hold significant market shares, contravening key regulatory frameworks like Article 102 of the Treaty on the Functioning of the European Union (TFEU) and the UK Competition Act 1998.
BCG Matrix
The BCG Matrix, also known as the Boston Consulting Group Matrix, is a tool that helps companies prioritize their product portfolio based on market growth and market share. It provides a visual representation to identify which products or business units to invest in, develop, or divest.
Big Three Automakers
General Motors, Ford, and Chrysler are collectively known as the Big Three automakers in the United States. Once dominating over 90% of car sales in the country, their market share has significantly declined over the past three decades, particularly in the face of competition from foreign automakers like Honda, Toyota, Hyundai, and Nissan.
Boston Matrix
The Boston Matrix, also known as the BCG Matrix, is a tool used in brand marketing and product management to help companies decide what products to keep, develop, or discontinue. It categorizes products based on market growth and market share.
Brand Loyalty
Brand loyalty refers to the degree to which a consumer consistently purchases a specific brand over other brands. It is influenced by several factors such as quality, price, consumer attitudes, family or peer pressure, and relationships with salespeople.
Brand Share
Brand share refers to the proportion of total sales in a market that is made up of a specific brand’s sales, expressed in percentage terms. It is also referred to as market share or share of market.
Capture Rate
Capture rate refers to the portion of total sales in a market that are achieved by a specific entity or project. This concept is commonly used in real estate, retail, and other industries to determine market performance and analyze competitive advantage.
Concentration Ratio
A concentration ratio measures the proportion of total industry sales controlled by the largest firms within the industry, typically the top four or eight firms.
Degression
Degression refers to a tendency to descend or decrease; it implies a progressive decline in an item, such as value, over time. An example includes the deterioration in a company’s market share for its product line.
Dog in the Boston Matrix
A 'Dog' is a term used in the Boston Consulting Group (BCG) Growth-Share Matrix to categorize products or business units with low market share in a mature industry. Typically, Dogs generate low or negative cash flow and are considered prime candidates for divestitures.
Eating (A Competitor's) Lunch
Eating a competitor's lunch refers to aggressively outperforming and gaining market share from competing firms through strategies like aggressive pricing, superior product offerings, or enhanced customer service.
Horizontal Channel Integration
Horizontal Channel Integration is a strategy wherein a company acquires or increases its control over some of its competitors in the same industry, often aiming to enhance market share, reduce competition, and realize synergies through expanded operations.
Horizontal Expansion
Horizontal expansion refers to the growth strategy where a business increases its capacity and market share by acquiring facilities, buildings, or equipment to handle a higher volume of sales for products it already offers.
Horizontal Integration
Horizontal integration refers to the strategy where a company acquires, merges, or takes over another company operating at the same level of the value chain in the same industry. The primary aim is to reduce competition, increase market share, and achieve economies of scale.
Horizontal Integration
Horizontal integration refers to the strategy where a company acquires or merges with other companies operating at the same level in an industry. It aims to consolidate resources, reduce competition, and increase market share.
Horizontal Merger
A horizontal merger involves the merging of companies with similar functions in the production or sale of comparable products. It is often scrutinized for its potential anticompetitive impacts.
Leader
A 'leader' in various contexts can signify a stock group forefronting market trends or a dominant product in its industry.
Liability, Market Share
In the context of legal responsibility, the term implies the proportional assumption of liability by companies based on their market share, especially relevant in cases of product liability.
Loss of a Key Person
Loss of a key person in a business refers to the significant impact on the firm due to the departure of an essential individual from the organization due to death, disability, sickness, resignation, incarceration, or retirement. It can lead to financial instability, loss of market share, and additional expenses in training replacements. Key person insurance helps mitigate these risks.
Market Penetration
Market penetration is a marketing strategy aimed at increasing a product's sales within an existing market through more aggressive marketing tactics. It also refers to the degree of a product's purchase within a specific market.
Market Share
Market share represents the percentage of an industry's sales that is attributed to a particular company or product, indicating its competitiveness within the market.
Penetration Pricing
Penetration pricing involves establishing low pricing for a product to achieve rapid market entry and discourage competitors, with the potential to raise prices later once market share is established.
Persuasive Advertising
Promotional advertising aimed at encouraging product sampling and brand switching to influence consumer behavior and increase market share.
Problem Child
In the context of the Boston Consulting Group (BCG) Matrix, a 'Problem Child' represents a business unit, product line, or project that holds a small market share in a high-growth market. These units or products have the potential to grow but require significant investment to gain market share.
Share of Market
Share of market refers to the percentage of sales a company or product holds within a specific market relative to its competitors. It's a key indicator of competitive positioning and business performance.

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