Cooperative advertising, often referred to as co-op advertising, is a cost-sharing arrangement where manufacturers and retailers or distributors collaborate to promote a product or brand. This mutually beneficial strategy leverages the strengths and resources of both parties to optimize marketing efforts and expand market reach.
A distributor is an intermediary or one of a chain of intermediaries that specializes in transferring a manufacturer's goods or services to consumers, often aiding in the efficient management of supply chains.
Insurance coverage protecting future profits or commissions from a manufacturer's inventory loss due to insured perils like fire.
A trade rate is a special price offered to retailers by wholesalers, manufacturers, or distributors, or by a seller to individuals or organizations in a related industry.
Vertical conflict represents the disagreements and disputes that arise between different hierarchical levels within the same channel of distribution, such as between manufacturers and retailers. This often results from mismatched objectives or perspectives regarding product sales and promotions.
