B2C Internet Marketing involves direct interactions and transactions between businesses and consumers through online platforms, exemplified by companies like Amazon.com.
A banner ad is a rectangular advertisement displayed on a web page, often at the top, containing a hyperlink to the advertiser's website.
Popup advertising involves messages that open in a new browser window to promote products and services. It is typically met with consumer resentment, leading to the development and widespread use of software to block popups and pop-unders.
