A banner ad is a rectangular advertisement displayed on a web page, often at the top, containing a hyperlink to the advertiser's website.
A clickable word, phrase, or image on a web page that enables navigation to another page on the same site or another site on the World Wide Web.
A hyperlink, often referred to as a link, is an HTML object that allows users to jump to a new location within the same document, a different document, or an alternate resource location, typically on the Internet.
