The Channel Captain is the dominant company in a vertical marketing system that controls the Channel of Distribution, having significant influence over what products or services are developed and distributed throughout the channel.
A distribution strategy is management's plan for moving products to intermediaries and ultimately to final customers. It involves decision-making regarding the channels of distribution, the logistics and transportation of goods, and the mechanisms for inventory management.
A strategic marketing approach in which a manufacturer grants a select few intermediaries the exclusive right to distribute its products within specific geographic areas.
Forward integration is a type of vertical integration strategy employed by companies to gain control over the direct distribution or supply chain of their products.
Forward Integration is a business strategy that involves a company expanding its operations to include control over its direct distribution or supply chain. This often means moving closer to the consumer by acquiring or establishing its retail outlets.
Marketing encompasses the strategic activities involved in promoting the sale of goods or services. This discipline is centered around the Four Ps: product, price, place, and promotion.
Physical distribution involves the process of moving finished products from the producer to the consumer, including all activities concerned with the efficient movement and storage of goods.
Reverse channels in marketing refer to a channel of distribution where products are moved from the consumer back to the producer. This often includes activities like recycling and product recalls.
Trade advertising encompasses efforts aimed at wholesalers or retailers to encourage them to purchase products for resale to their customers.
Trade loading, also known as channel stuffing, is a practice where manufacturers or suppliers induce more products into the distribution channel than the end customer demand, often through aggressive sales tactics, to inflate short-term sales and revenue figures.
Vertical Marketing Systems (VMS) are systems where hierarchical distribution channel members coordinate marketing efforts to reduce conflicts and improve efficiency.
