Discount Retailers

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Definitions
Wheel of Retailing
Wheel of Retailing Retail Evolution Marketing Strategy Pricing Strategy Retail Industry Dynamics Discount Retailers Full-Line Department Stores
The Wheel of Retailing is a retail marketing process through which original low-price discounters upgrade their services and gradually increase prices. This evolution into full-line department stores creates an opportunity for new low-price discounters to enter the market, perpetuating a continuous cycle.
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