Direct sales involve sources of magazine or other periodical subscriptions sold directly by the publisher without intermediaries, such as subscription agents. These are also known as direct-to-publisher sales.
House-to-house selling, often referred to as door-to-door selling, is a direct sales technique where sales representatives visit potential customers at their homes, either with or without an appointment, to pitch products or services.
Multilevel Marketing (MLM) is a strategy used by some direct sales companies to encourage existing distributors to recruit new distributors by paying them a percentage of their recruits' sales. This builds a pyramid-like financial structure.
Personal Selling involves the delivery of a uniquely tailored message to potential customers (prospects) by a seller, usually through face-to-face communication, personal correspondence, or personal telephone conversations. Unlike advertising, a personal sales message can be specifically targeted to individual prospects and can be easily adapted if the desired behavior is not achieved.
Teleselling, a subset of telemarketing, involves the use of telephone communication to sell products or services directly to potential customers.
