A Business Reply Card (BRC) or envelope is a pre-addressed reply mechanism, typically used for promotion, that allows respondents to reply without needing to pay postage. The initiating mailers cover the postage costs via an annual business reply permit fee.
In periodical publishing, a channel of sales refers to the method or route through which subscription orders are acquired. This can include direct mail, advertising, agency methods, or newsstand sales.
Direct mail is a form of advertising in which physical promotional materials are sent directly to the recipients via postal mail. It is the third-largest advertising medium following newspapers and television. This method allows businesses to target specific segments of the population effectively, leveraging addresses and other niche data to tailor campaigns. Direct mail can take various forms, including postcards, catalogs, brochures, and letters.
A list owner refers to the individual or organization that possesses and controls a mailing list, often used for marketing and solicitation purposes. Mailing lists are generally sold on a price per name basis.
A compilation of possible customers prepared as a list for use in direct-mail solicitation.
Package design refers to the comprehensive process of planning and fashioning the form and structure of a product's package. This includes various elements such as size, shape, color, closure, appearance, protection, economy, convenience, labeling, and environmental impact.
A marketing approach where the seller concentrates efforts on the end user through various promotional activities to create demand at the retail level.
A coordinated advertising effort by a manufacturer to notify all owners of a particular product that it should be returned to the manufacturer. It can include mass-media advertising as well as direct mailings.
