Mental position or emotional feelings about products, services, companies, ideas, issues, or institutions. Attitudes are shaped by demographics, social values, and personality.
A statistical geographic entity comprised of at least one core area with a population of at least 10,000 people, along with adjacent counties that have high social and economic integration with the core.
Population statistics in regard to socioeconomic factors such as age, income, sex, occupation, education, family size, and the like. Advertisers often define their target market in terms of demographics; thus, demographics are a very important aspect of media planning in matching the media with the market. Each demographic category is broken down according to its characteristics.
Echo Boomers, also known as Millennials, are the generation that follows Generation X and is often seen as the children of Baby Boomers. This demographic cohort is characterized by their unique relationship with technology, communication styles, and consumption patterns.
Geodemography involves attributing demographic characteristics to a group of individuals residing in the same geographic area through an overlay of demographic survey data against a geographically segmented list.
A comprehensive analysis of market profile, encompassing the demographic characteristics of potential buyers for a product or product line.
A Metropolitan Division is a county or group of counties within a large Metropolitan Statistical Area (MSA) that functions as a distinct economic area.
Population refers to the entire pool of individuals or entities that share a common characteristic from which statistical samples can be drawn for a study.
A Primary Metropolitan Statistical Area (PMSA) is a geographic entity designated by the federal Office of Management and Budget for use by federal statistical agencies. It is a subunit of a larger metropolitan area that has a census population of one million or more.
The specific group of consumers at which a company aims its products and services, generally defined by demographic and psychographic characteristics such as age, sex, education, income, and buying habits.
