Customer Relationship Management

Customer Relationship Management (CRM)
Customer Relationship Management (CRM) involves the practice of storing, analyzing, and utilizing data gathered from various customer interactions, including sales calls, customer service centers, and actual purchases, to gain a better understanding of customer behavior and enhance customer relationships.
Original Order
An original order represents the first order received from a particular customer. It is crucial to track the sources of original orders to effectively concentrate on the most productive channels for attracting new first-time buyers.
Sage
A range of business software packages provided by The Sage Group Ltd. As well as accounting, book-keeping, and payroll functions, these typically include applications for financial control, operations management, project costing, and customer relationship management.
Sales Function
The sales function is the section of an organization responsible for selling its products and services. It plays a critical role in driving revenue and maintaining business growth by managing customer relationships, identifying sales opportunities, and closing deals.

Accounting Terms Lexicon

Discover comprehensive accounting definitions and practical insights. Empowering students and professionals with clear and concise explanations for a better understanding of financial terms.