Cross merchandising is a retail strategy involving the display of complementary products together to increase sales. This technique, often used in supermarkets, aims to encourage customers to purchase related items.
Customer Relationship Management (CRM) involves the practice of storing, analyzing, and utilizing data gathered from various customer interactions, including sales calls, customer service centers, and actual purchases, to gain a better understanding of customer behavior and enhance customer relationships.
Leakage refers to the loss of potential business revenue when customers choose to spend their money on goods or services outside of a given company or location.
A multibuyer is a customer who appears on two or more customer lists, indicating purchases from each list owner. This term is also known as a multiple buyer. Multibuyers may be moved to a special promotion list due to their demonstrated high propensity to purchase.
