Cold canvassing is the process of contacting potential buyers in a specific area to solicit sales of one's products.
A product or service offered for sale by an organization at a loss in order to attract customers for other products or services.
An original order represents the first order received from a particular customer. It is crucial to track the sources of original orders to effectively concentrate on the most productive channels for attracting new first-time buyers.
A prospective buyer who has the requisite financial resources, motivation, and authority to make a purchase of a given product or service.
A channel of sale that generated an order or customer. Source evaluation is an essential part of direct marketing that enables marketers to concentrate their promotion expenditures on the best sources.
In the context of commerce, a trial buyer is an individual or entity who participates in a trial offer, allowing them to test a product or service before fully committing to a purchase. This strategy is often used to attract potential customers by lowering their initial investment risk.
A small quantity of a product offered at no charge (or a low promotional price) to induce the customer to try the product, often used in product promotion.
