Cooperative advertising, often referred to as co-op advertising, is a cost-sharing arrangement where manufacturers and retailers or distributors collaborate to promote a product or brand. This mutually beneficial strategy leverages the strengths and resources of both parties to optimize marketing efforts and expand market reach.
Cooperative Advertising, also known as co-op advertising, is a strategic partnership between manufacturers and retailers where the manufacturer provides financial support to the retailer for advertising expenditures. This collaboration aims to boost the brand and sales of both parties by combining resources and efforts in advertising campaigns.
Advertising, promotion, or similar sales enhancement services designed specifically to help independent retailers be more competitive by providing cooperative advertising, display material, and/or advertising layouts.
