Buyer behavior is a field of study crucial for understanding how buyers make their purchase decisions, influenced by personality, sociodemographic characteristics, and lifestyle. It plays an essential role in modern marketing strategies.
Buyer's remorse refers to the regret or anxiety that a person may feel after making a significant purchase, often due to cognitive dissonance. This phenomenon is common in both consumer and business purchases.
Consumer behavior involves understanding how and why individuals make purchasing decisions, influenced by internal and interpersonal factors. Marketers use this knowledge to create effective stimuli that prompt sales by aligning with customer personalities and needs.
Motivational research encompasses psychological studies aimed at understanding the underlying motivations behind consumer purchases and responses to advertising appeals.
Odd-value pricing involves setting retail prices just below even dollar amounts, such as $5.99, $0.39, and $98.99, aiming to create a psychological impression of a better deal.
Share of mind refers to the level of awareness or recognition that a brand has among consumers, relative to competitors. It is a critical measure in marketing that indicates how well a brand occupies the consumer's mind when they think of a specific product or service category.
