A buyer is an individual or entity that purchases goods or services. Buyers can be categorized into various types based on their role and the nature of their purchasing activity.
The ultimate user of a product or service, who may not always be the purchaser of the product.
A customer is an individual or entity that purchases goods or services from a business or organization. Customers are the primary source of revenue for businesses and play a critical role in the success and growth of any company.
